Thursday, 11 December 2008

Audience Feedback - Questions

This is more of a risky way of assessment, but I do think it is a good indicator to see if I've created that sense of a reader profile through my encoding of my preferred readings. This would be very important to a real magazine, as they'd need to sell their reader profile to advertisers to persuade them to use their magazine. I'll answer a set of questions with my preferred readings with what came straight off my head, and gather a small sample of what others answered to see if they match or at least similar, as everyone associates connotations with different, although often similar things. The list of questions and my answers are;

What breakfast cereal do they eat? Coco Pops
What car/mode of transport do they use? Small cars, bus, metro
What accommodation do they live in? Parents’ homes, flats
What do they drink? Lemonade, Red Bull (similar energy drinks), Alchopops
What TV shows do they watch? American dramas and sitcoms e.g Ugly Betty, Friends, The OC, Gossip Girl and reality TV
What music do they like? Mainstream/chart music
What is their favourite meal? Pizza
What sport do they watch and what sport do they play, if any? Don’t watch, netball, tennis
Who is there partner or are they single? Single or in short-term relationship
Where do they go on holiday? America, France
What shop is their favourite? H&M, Primark
What is their favourite colour? Purple
What genre of film do they like? Comedies, Romantic Comedies
Do you think they go to more gigs at the Carling Academy or the Metro Radio Arena? Metro Radio Arena

Answers I got from several people are (+ to separate each person's answers);

What breakfast cereal do they eat? Coco Pops + Shreddies
What car/mode of transport do they use? Small cars + Cheap cars, mopeds, metros
What accommodation do they live in? Small houses, terraced + Apartments rented accommodation, houses
What do they drink? Smirnoff Ice + Lemonade, Cider, Boost
What TV shows do they watch? X factor, reality TV shows + That 70's show, The OC, American Dramas
What music do they like? Pop + Punk, Pop
What is their favourite meal? Spaghetti bolognese + Spaghetti bolognese
What sport do they watch and what sport do they play, if any? Play and watch tennis + They don’t watch or play, maybe tennis occasionally
Who is their partner or are they single? Single + They’re single, free spirits
Where do they go on holiday? Italy, Spain + Greece
What shop is their favourite? Topshop + H&M
What is their favourite colour? Green + Green
What genre of film do they like? Comedy + Romantic comedies and just comedies
Do you think they go to more gigs at the Carling Academy or the Metro Radio Arena? Metro Radio Arena + Metro Radio Arena

Although it should be expected, the way a lot of the answers match is quite odd. Hopefully this means my codes and conventions are widespread and recognised enough to have formed an accurate typical reader to most people. Most of the answers were very similar or had similar factors about them, and only an odd few were very different, like the favourite colour one, the holiday destinations, and the favourite meal. These answers were more sophisticated than I'd intended, but that's not a bad thing, in fact it's really good. Like for the favourite meal, I'd thought my reader would have preferred fast, easy food, like pizza, but my sample answers both suggested the sit down meal of spaghetti bolognese suggesting a much more traditional, conservative reader I think. The holiday destinations were less cosmopolitan than I'd aimed for, and more exotic, which I think is interesting and also a bit more cultural, reflecting well on my target readers.

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