Thursday, 30 October 2008

Making my questionnaire

Now that I've came up with a range of names and had a general think about my magazine, I'll make a questionnaire for my target readers to fill in, and therefore decide on features of my creation. I'm slightly worried at the minute as even though I've done most of my research, I'm still not confident that I'll be able to make a professional looking and credible music magazine, so hopefully after I've collected these results I'll feel as if I'm further in my progress to creating a proper magazine. Also, the deadline for our proposal pitch is looming, so I need to make sure all my research and questionnaire analysis is finished by then so I can include them in my proposal.

My questionnaire has 13 questions in, all which should give me a decision of a separate feature;
  1. How old are you? - Typical question, just to see what range of people answered my questionnaire and to make sure I get a representative sample of my target audience, therefore proving all my results valid. The 2 categories I'm looking for answers from is the 15-20 and the 21-26 classes. Anything above or below will just widen my sample and gain general views from people who aren't necessarily my target audience but may still be interested in my magazine.
  2. Does your current playlist include mainstream music? - Again to see how valid my results are and to see if they are relavant, however I hope people have an understanding of what mainstream music is, but I can always triangulate this for their answers of a later question, asking about 3 mainstream artists their interested in, to see if they have the right idea about mainstream music.

  3. If you were browsing the music magazines, which name would you be more drawn to and more likely to buy? - This is where I just listed my names for people to pick, but didn't include all the ones from my previous post as I decided some weren't ones I'd be happy with using if they were picked by my target audience.
  4. Should the celebrity on the cover look directly into the camera? - I just asked this to see how much flexibility I would have when considering alternative stances and facial expressions, depending on what my audience thought of images that follow you round the room with eyes looking straight in the camera. I personally think it's quite effective as it means the celebrity is always watching, however if the reader interprets it negatively, in a freaky way it could make them feel uncomfortable with the magazine.
  5. Who would you prefer to see on the cover? - This was just to gain an idea of what artists were more popular currently; girl groups, boy groups, solo female artist, solo male artist or a mixed group. I may decide to go with whatever my target readers tell me or I may decide for myself which is best, as I need to consider what would be best if I'm trying to keep it simple if I'm going to stick by my mini-revelation. However, this result will also be useful for my other cover lines as I plan to use real existing artists to make sure my genre comes across.
  6. Which colour scheme appeals to you most? - I had no previous idea of what colour scheme to use because I was stressed over what connotations of colours would give my pop magazine credibility and thinking about how to keep it simple, so I just created 6 fairly random colour schemes, however all included black and white in order to be inkeeping with the conventions of a cover, and to give a general base of colour. But I will see which is most popular, apply it to my magazine's house style and just alter it accordingly, and hopefully this method will work. If not, I may just conjure up a colour scheme as I go along, as it is something that can be endlessly altered.

  7. Which shot distance appeals to you most? - I used 1 picture in altering shot distances to try and present it fairly, however because there is action in the background of my picture this may cause bias toward the long shot and full length shot. I think I will use the results of this question to determine my shot distances for my cover, DPS and contents.
  8. Do you prefer a Q&A interview style or and article interview style? - This was straightforward question to see what style to use. I prefer the Q&A style personally, as I think general chatter can be more included on not so relavant issues so is more fitting to my mainstream magazine, and means it doesn't have to be deadly serious about music.

  9. What colour images should be used on my double page spread? - Although all the ones I have analysed have used colour, which is probably more conventional, I have saw from my general research of looking through music magazines, that some DPS images have effects on them like black and white, and sepia effects. I'll see if my target readers prefer any or see if they would warm to an alternative effect to colour.

  10. How many images should be on my contents page? - Just like the cover, different size images and shot distances have different effects, and I have saw contents use 1 full page image, 1 main image, 2 smallers images and 3 smaller images. I think although the loose convention is 1 main image I don't think it's too necessary so I will let my audience decide.

  11. Do you prefer an article to be typed over the image or separated from the image on a double page spread? - Although the convention is to have it separated in black on white, which is what I'm planning to use, I just want to see if this is what my audience actually prefers, so to see if this convention is a good code.

  12. Please name 3 mainstream artists you're interested in at the moment... - Again to gain an idea of artists my target readers would like to see in my coverlines and contents, and to see the style people are into to see if this would give me any guidance on how to style my cover.
  13. Do you have any other advice or suggestions for my music magazine,that would make you more likely to buy it? - Just if anyone has any ideas, as I'm lacking in that department at the minute!








I'll hand around 20 of these questionnaires out to people I know who may be potential targets readers, I think this should give me a well-rounded view and results to use in my cover.

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